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5 books, part 5: Into the Woods by John Yorke

“Good storytelling never gives you four, it gives you two plus two… Don’t give the audience the answer, give them the pieces and let them conclude the answer”

5 books, part 4: Alchemy by Rory Sutherland

“Things are not what they are; they are what we think they are”

5 books, part 3: Loonshots by Safi Bahcall

Loonshot: a widely dismissed idea whose champions are often written off as crazy.

5 books, part 2: Creativity, Inc. by Ed Catmull

“Figuring out how to build a sustainable culture … wasn’t a singular assignment. It was a day-in-day-out, full-time job.”

5 books, part 1: Thinking, Fast and Slow by Daniel Kahneman

“The world makes much less sense than you think. The coherence comes mostly from the way your mind works.”

Build better companies, teams and products with inspiration from these five books

“The human mind does not run on logic any more than a horse runs on petrol.”