“Good storytelling never gives you four, it gives you two plus two… Don’t give the audience the answer, give them the pieces and let them conclude the answer”

“Things are not what they are; they are what we think they are”

Loonshot: a widely dismissed idea whose champions are often written off as crazy.

“Figuring out how to build a sustainable culture … wasn’t a singular assignment. It was a day-in-day-out, full-time job.”

“The world makes much less sense than you think. The coherence comes mostly from the way your mind works.”

“The human mind does not run on logic any more than a horse runs on petrol.”